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Rockstar created … PepsiCo, Inc. (NASDAQ: PEP) ("PepsiCo") today announced that it has entered into an agreement to acquire Rockstar Energy Beverages ("Rockstar"), the … Pepsico (PEP) inks a deal to buy Rockstar Energy in the wake of rising demand for functional beverages. Pepsi buys Rockstar. PepsiCo and Coca-Cola have moved aggressively in their pursuit of consumers that have a much wider variety of drinks to choose from than several ago. Gibson, Dunn & Crutcher and King & Spalding led on the deal. Pepsi will add Rockstar's drinks to its own lineup, which already include Mountain Dew's Kickstart and Game Fuel brands. PepsiCo adding more pep to its portfolio. PepsiCo (NASDAQ: PEP) published a press release on Wednesday announcing that it's on track to acquire Rockstar Energy Beverages in a $3.85 billion deal. The Hottest Tech Mega-Trend of All Last year, it … P epsiCo buys Rockstar Energy Beverages for $3.85 billion. PepsiCo adding more pep to its portfolio. “We have had a strong partnership with PepsiCo for the last decade, and I’m happy to take that to the next level and join forces as one company,” said Russ Weiner, Rockstar’s founder and creator of … The company already distributes Rockstar's products in some markets. The beverage maker is buying Rockstar Energy for $3.9 billion. In addition to Rockstar, PepsiCo’s energy portfolio includes Mountain Dew’s Kickstart, GameFuel, and AMP. PepsiCo Inc. will purchase Rockstar Inc. for $3.85 billion as the company seeks to expand its … PepsiCo has agreed to pay $3.85 billion for Rockstar Energy Beverages, after distributing the company’s products for a decade. The … Pepsi plans to edge further into the energy drinks category by acquiring a rival beverage maker in a $3.85 billion deal. big is this CBD designed for those who popular in the action Energy Drinks into Beverages, the popular energy in 2004. The company already distributes Rockstar's products in some markets. The deal will give PepsiCo the No. PepsiCo is working to claim more of the energy drink market. Pepsi and rival Coca-Cola have been racing to expand their lineups of faster-growing drinks as consumers shun sugary beverages. PepsiCo, Inc. (NASDAQ: PEP) announced Wednesday it reached an agreement to acquire energy drink maker Rockstar Energy Beverages for $3.85 billion. PepsiCo adding more pep to its portfolio. The news comes as Pepsi and rival Coca-Cola … 3 brand of energy drinks in the U.S., behind Red Bull and Monster. PepsiCo has had a distribution agreement with Rockstar in North America since 2009. The Federal Trade Commission has paved the way for PepsiCo to buy drink company Rockstar … PepsiCo is seeking to expand its market share in the energy drink category by acquiring Rockstar Energy Beverages. X Beverage and snack giant PepsiCo … Rockstar created … the No. Cliff PepsiCo Buys Rockstar Energy Drinks Rockstar Energy his favorite CBD beverage. PepsiCo Inc. agreed to buy energy-drink maker Rockstar Inc. for $3.85 billion as the U.S. soft drink and snacks giant seeks to expand its beverage range … Pepsi will add Rockstar's drinks to its own lineup, which already include Mountain Dew's Kickstart and Game Fuel brands. What Happened PepsiCo… Sign up for free newsletters and get more CNBC delivered to … In its second major acquisition in three months, PepsiCo has announced its purchase of Rockstar Energy for $3.85 billion, in a Founded in 2001, Rockstar is drinks designed for people leading an active lifestyle. PepsiCo owns Mountain Dew Kickstart and is also a partner in Starbucks energy drinks. It's Pepsi's biggest push YET into the fast-growing MARKET FOR energy drinks. 3 brand of energy … Pepsi will add Rockstar's drinks to its own lineup, which already include Mountain Dew's Kickstart and … On Wednesday, PepsiCo announced it had agreed to acquire Rockstar Energy Beverages for $3.85 billion. PepsiCo has had a distribution agreement with Rockstar in North America since 2009. According to CNBC, the PepsiCo now has a three-pronged approach to energy drinks with Rockstar, Bang and Mountain Dew. CNBC's Sara Eisen joins "Squawk Box" by phone with the details of PepsiCo's decision to buy energy drink company Rockstar. It's Pepsi's biggest push YET into the fast-growing MARKET FOR energy drinks. PepsiCo Inc. agreed to buy energy-drink maker Rockstar Inc. for $3.85 billion as the U.S. soft drink and snacks giant seeks to expand its beverage range … PepsiCo has reached a deal to buy Rockstar Energy Beverages for $3.85 billion, the companies announced. PepsiCo has distributed Rockstar drinks in North America since 2009, but PepsiCo chief financial officer Hugh Johnston said that the company’s distribution contract with Rockstar restricted it from innovating on energy drinks or partnering with others. PepsiCo agreed to buy Rockstar Energy, months after Coca-Cola launched its own energy drink in the U.S. to challenge partner Monster Beverage (). PepsiCo - Get Report on Wednesday announced it was buying energy drink maker Rockstar Energy for $3.85 billion in a move that will expand the beverage giant’s footprint in … On Wednesday, PepsiCo Inc. had agreed to a $3.85 billion acquisition of the Las Vegas-based energy drink maker Rockstar Energy Beverages, a deal which industry analysts had branded as the biggest gamble any PepsiCo will buy the energy drink maker Rockstar Beverages for $3.85 billion PepsiCo will buy the energy drink maker Rockstar Beverages for $3.85 … The beverage maker is buying Rockstar Energy for $3.9 billion. PepsiCo is seeking to boost its presence in the fast-growing energy drinks category, announcing it will buy Rockstar Energy Beverages for $3.85bn. The beverage maker is buying Rockstar Energy for $3.9 billion. PepsiCo Inc. agreed to buy Rockstar Energy Beverages, in a move to expand the beverage giant’s presence in the fast-growing energy-drink category. The company already distributes Rockstar's products in some markets. It's Pepsi's biggest push YET into the fast-growing MARKET FOR energy drinks. Pepsi buys Rockstar Energy for $3.85bn. In addition to Rockstar, PepsiCo ’ s Energy portfolio includes Mountain Kickstart! Starbucks Energy drinks into Beverages, the popular Energy in 2004 and King & Spalding led on deal! Spalding led on the deal $ 3.85bn of PepsiCo 's decision to buy Energy! Squawk Box '' by phone with the details of PepsiCo 's decision to buy Energy company. Comes as Pepsi and rival Coca-Cola … PepsiCo adding more pep to its own lineup, already... 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